Today, I found an article talked about "Social media marketing," especially focused on "the power of mouth." I am taking Marketing Management class this semester, and our class talks about many social media as effective business tools. I think the article really matched our class topics!
Suzanne Fanning who used word-of-mouth marketing to inspire gardeners and crafters about Fiskars Brand, and she is now president of the Chicago-based Word of Mouth Marketing Association.
In the article, she gave the keynotes address on the future going social, and I chose some tips which are the most important to know.
At the first part of interview, Fanning said the value of word of mouth is the biggest challenge that the industry challenge now, and she continued that you have to use word of mouth correctly and measure it the right thing.
She mentioned that "when people judge the company's success by the number of likes, that's just an activity metric. People really need to focus on engagement. It's about people recommending (a brand to their) friends and being an advocate for a company for honest, genuine, purposes, not because they're being paid to say something."
That's true. I love to shop online and I always check the review of an item before I decide to buy. My decision mostly depends on what others say about the item. I believe the voice of customers are totally true and reliable.
Fanning advised for better engagement that the company need to think about three questions: "Who are my fans, where are my fans, and why are they my fans. " She said three win triggers to share content are emotional, functional, and social. "People are really emotional about, they're going to want share. Functional is this is how you cook this or fix that. PEople want to elevate their position in their social circle that means I'm going to want to share information form some company I follow because it will make me look better to my people. "
At the end of the interview, Fanning said she loves people say "NO" to her because it could get her to look at examples that you could take key elements. "Sharing examples in the most powerful thing" she said.
Nowadays, economy has changed to mass customization, and customers have multiple choices to buy items. So the company needs to focus on how they could differentiate to its competitors and how attract customers to your product. Using social media is really effective method today, but as Fanning said earlier, you should use it correctly, and measure it the right thing!
You can see more details from the following URL.
http://www.chicagotribune.com/bluesky/originals/chi-qa-suzanne-fanning-social-media-week-bsi-story.html
I would like to say thanks to Chicago Tribune to share useful interview about social media with me!
Suzanne Fanning who used word-of-mouth marketing to inspire gardeners and crafters about Fiskars Brand, and she is now president of the Chicago-based Word of Mouth Marketing Association.
In the article, she gave the keynotes address on the future going social, and I chose some tips which are the most important to know.
At the first part of interview, Fanning said the value of word of mouth is the biggest challenge that the industry challenge now, and she continued that you have to use word of mouth correctly and measure it the right thing.
She mentioned that "when people judge the company's success by the number of likes, that's just an activity metric. People really need to focus on engagement. It's about people recommending (a brand to their) friends and being an advocate for a company for honest, genuine, purposes, not because they're being paid to say something."
That's true. I love to shop online and I always check the review of an item before I decide to buy. My decision mostly depends on what others say about the item. I believe the voice of customers are totally true and reliable.
Fanning advised for better engagement that the company need to think about three questions: "Who are my fans, where are my fans, and why are they my fans. " She said three win triggers to share content are emotional, functional, and social. "People are really emotional about, they're going to want share. Functional is this is how you cook this or fix that. PEople want to elevate their position in their social circle that means I'm going to want to share information form some company I follow because it will make me look better to my people. "
At the end of the interview, Fanning said she loves people say "NO" to her because it could get her to look at examples that you could take key elements. "Sharing examples in the most powerful thing" she said.
Nowadays, economy has changed to mass customization, and customers have multiple choices to buy items. So the company needs to focus on how they could differentiate to its competitors and how attract customers to your product. Using social media is really effective method today, but as Fanning said earlier, you should use it correctly, and measure it the right thing!
You can see more details from the following URL.
http://www.chicagotribune.com/bluesky/originals/chi-qa-suzanne-fanning-social-media-week-bsi-story.html
I would like to say thanks to Chicago Tribune to share useful interview about social media with me!
Thank you for reading!!