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Last Tuesday, I learned "event marketing."
Before the class, I had no idea what it means. I have never heard the word, but thanks to Ms. Siler who has many experiences of marketing field and teaches us social media marketing, I have become to be interested in event marketing! So I searched and found an article that talked several useful tips for event marketing.
I chose two topics which are four reasons why you use event marketing and how social media works in your event plan.
Last Tuesday, I learned "event marketing."
Before the class, I had no idea what it means. I have never heard the word, but thanks to Ms. Siler who has many experiences of marketing field and teaches us social media marketing, I have become to be interested in event marketing! So I searched and found an article that talked several useful tips for event marketing.
I chose two topics which are four reasons why you use event marketing and how social media works in your event plan.
<FOUR REASONS TO USE EVENT MARKETING>
Branding and Awareness
A key reason for a business to participate in an event is to establish and build its brand. Event marketing allows your company to cultivate and express its identity firsthand. Through events, you gain the perfect venue to share your ideas, thoughts, and name in the exact manner you want to present them.
Lead Generation
Another important reason businesses choose to participate in an event is to generate leads. And what better way to do so than to be part of an event where your target demographic is present? The right event allows your company to interact with a group of prospects that already have an interest in who you are and what you do.
Customer Engagement and Upsell
Events offer an unparalleled level of customer engagement, with an opportunity for positive personal interaction that builds loyalty. The challenge is to gain the attention of your customers amid the distractions of daily work. At events, you enjoy the chance to upsell customers by introducing them to products and services that they may not know about—or may not realize could address their needs.
Education
Most people attend events to network and be educated. Both are powerful draws in their own ways. No matter what type of event you are at, it is critical to impart knowledge that the audience will value—and that sets your company apart.
<Social Media in Your Event Plan>
Being active on social networks before, during, and after your event is crucial for success. Since events are in real-time, attendees often use social networks to engage with other participants in a live environment. Here are a few channels you should think about engaging attendees through:
If you could create a event well, it can make all the difference in the world for your business!!
Thank you for your reading!
Misa
Branding and Awareness
A key reason for a business to participate in an event is to establish and build its brand. Event marketing allows your company to cultivate and express its identity firsthand. Through events, you gain the perfect venue to share your ideas, thoughts, and name in the exact manner you want to present them.
Lead Generation
Another important reason businesses choose to participate in an event is to generate leads. And what better way to do so than to be part of an event where your target demographic is present? The right event allows your company to interact with a group of prospects that already have an interest in who you are and what you do.
Customer Engagement and Upsell
Events offer an unparalleled level of customer engagement, with an opportunity for positive personal interaction that builds loyalty. The challenge is to gain the attention of your customers amid the distractions of daily work. At events, you enjoy the chance to upsell customers by introducing them to products and services that they may not know about—or may not realize could address their needs.
Education
Most people attend events to network and be educated. Both are powerful draws in their own ways. No matter what type of event you are at, it is critical to impart knowledge that the audience will value—and that sets your company apart.
<Social Media in Your Event Plan>
Being active on social networks before, during, and after your event is crucial for success. Since events are in real-time, attendees often use social networks to engage with other participants in a live environment. Here are a few channels you should think about engaging attendees through:
- Twitter: Twitter is a powerful tool for not only marketing and promoting your events, but also engaging and connecting with the attendees in real-time. You will want to set up a hashtag, schedule a series of tweets, build twitter lists, and remember to live tweet.
- Facebook: Because Facebook is so visual, it is a great place to promote your events using eye-catching graphics. Begin posting 2-3 weeks before events and use a mix of custom graphics, memes, and images taken at the event to encourage attendees to register.
- Google+: The Google+ events feature allows users to send out customized invitations and syncs with Google calendar when a user confirms. You can also leverage Google Hangouts to get influencers, prospects, customers, and other attendees in the same place discussing event highlights.
- LinkedIn: Use LinkedIn to promote your registration page and use LinkedIn groups to get some additional traction.
If you could create a event well, it can make all the difference in the world for your business!!
Thank you for your reading!
Misa