Hello, readers! Thank you for your visiting to my blog!
Last Tuesday, my class had a guest speaker, Ms. Leslie Moore. She is an Arkansas State University alumni working as Creative Marketing Director for Cache River Valley Seed in Jonesboro. I had really good time at that time, so I would like to share what I learned about branding.
First of all, Ms. Moore talked about what branding is.
I understand that branding could convey the company's script (its products and services) to consumers without telling. You can guess it is the ads of McDonalds without its actually name on the ads.
Also, Ms. Moore showed us some videos, and I really loved one that talked about a cupcake company named Johnny Cupcakes. The company offers not only cupcakes also the company's T-shirt, watches, stickers, and many goods of the stores. Customers really love its bakeries and products. I would love to go to the store and feel the successful branding for real!!
I would like to say thanks to Ms. Moore to give us many useful methods for building branding. Also thanks to her, I got a good material for a research paper about differentiation and branding!!
Thank you for your reading!
Misa
Last Tuesday, my class had a guest speaker, Ms. Leslie Moore. She is an Arkansas State University alumni working as Creative Marketing Director for Cache River Valley Seed in Jonesboro. I had really good time at that time, so I would like to share what I learned about branding.
First of all, Ms. Moore talked about what branding is.
I understand that branding could convey the company's script (its products and services) to consumers without telling. You can guess it is the ads of McDonalds without its actually name on the ads.
Also, Ms. Moore showed us some videos, and I really loved one that talked about a cupcake company named Johnny Cupcakes. The company offers not only cupcakes also the company's T-shirt, watches, stickers, and many goods of the stores. Customers really love its bakeries and products. I would love to go to the store and feel the successful branding for real!!
I would like to say thanks to Ms. Moore to give us many useful methods for building branding. Also thanks to her, I got a good material for a research paper about differentiation and branding!!
Thank you for your reading!
Misa